Wednesday, 5 October 2011

Music video Analysis- Best thing I never had Beyoncé




Cinematography and Narrative
We are introduced to the video with a medium long shot of Beyoncé. There are then a mixture of shots including close up, medium close up and high angle to show the emotion and to get a clear understanding of what is happening before the verse starts. The camera shots are mainly close-ups and medium shots show the emotion in her face, which show how she feels to the lyrics in the song. As we enter the chorus she puts her veil on and the actions reflect on the lyrics she is singing she is very happy and smiling. . We then get a side on mid shot of her outside suggesting that her wedding is going to be soon as she now has her dress on and the sun is bright relating to the emotions of the artist. a low angel to make it seem like she has won and she is more powerful and better off without the man she thought she loved. He is portrayed to be a ‘jerk’ looking at other girls when he was supposed to be with her. As she walks away and up the stairs it makes it look like she is the more powerful person even though it is a high angel shot which could suggest the low point/ break up in their relationship. We then cut back to the shot of her in her wedding dress running away from the camera suggesting that she’s happy she ran away from him and started a better life without him. We then cut back to the side on medium close up to show her facial expressions and how happy she is that she’s not with him anymore. We then get a shot that tilts from bottom to the top of her dress as she walks down the aisle and we also have a wide shot to see the people smiling at the happy occasion. Mid shots are used to show her happiness and emotion whilst singing. Also a back view when she is walking down the aisle. There are low angle shots in the flash back and also a close up of the old boyfriend to show his facial expression and emotion once she had gone. We then have a change of scenery and there is a medium long shot to get the background in. We then get a close up of Beyoncé as she reaches the end of the aisle. Close up of the exchange of rings. Reaction shot of the bridesmaids smiling and the friends and family cheering after the rings. Wide shot to show her new husband pulling of the stocking. Mid shots to show the happiness in the room of the groom and the guests. Medium long shots used to show them dancing. Camera turns as the groom picks up the bride. Reaction shots to show the happiness on everyone’s faces. Medium long shot as Beyoncé walks back into the wedding and leaving behind the memories of the old boyfriend.

Editing
The video starts with a fade in to the room where Beyoncé is. A cut away shot is used to take us to another part of the video. We then get a flashback video of how she was when she was with her boyfriend in her teens. Cut away shots are used often to take us back to the video and to take us onto the next part. We cut away to Beyoncé singing away from the wedding. Cut back to the flashback to show her walking away and it relates to the lyrics as she says “i bet it sucks to be you right now” because she is happy. Cut away from the outside to the solo singing this is a medium close up. Cutaway from the bride to the rings. Cut back out the room from the dance. A fade is used to end the video.

Mise-en-scene
The mise-en scene in this shot is very innocent as it is all white, bedding, walls, flowers, clothing and bright lighting. She is dressed in lingerie and her hair is tied back in a neat bun. With all the white accessories it suggests that it is her wedding day. She is dressed in her wedding dress throughout the video. The change of scenery is outside the wedding room and she is alone. It is green and bright to show that everything is better/ fresh as she reflects on the old times. Inside all white flowers, glasses, white decoration, another white dress and bright lighting.

Sound
The soundtrack starts straight away; there is no need for a narrative at the beginning as the mise-en-scene makes it clear what is going on.

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