Music Video Analysis- One Direction That's What Makes You Beautiful

Cinematography
We are introduced to the video with an establishing shot showing a beach. This location becomes the main location throughout the video. Then we see a fast paced cut to a close up of a hand tapping to the beat of the song with the beach fading in the background. We then see long crane shot of the band, throwing stones into the sea and there is a camper van parked along from them. Then there is a tracking Ariel shot of the cliff side, showing the location of the video. We then see the group using a long shot walking along the beach we saw in the establishing shot. This is followed by numerous medium close us of the group members singing. Showing each member allows the audience to realise who is singing what part and who is actually in the group. Extreme long tracking shots are used to follow the camper van along the cliff side this tells the audience that they are going to the beach and also establishing where they are at that time. Throughout the video we get a lot more shots of the car suggesting that they are on a journey to find something or someone. We continue to have the medium close ups of the group members singing. We also get medium long shots of the group members dancing and jumping around on the beach whilst singing. Singing and dancing is conventional of a pop music video. There is a medium close up of a girl flicking her hair this relates to the lyrics in the song. As well as the camper van shots there is a long tracking shot of the group of girls in a beetle. This suggests that they are going to the same beach and meeting up with the boy group. We begin to see a new shot, low angle long shot, of the group on a balcony on the beach. This suggests that they are more powerful then the girls or they have found what they were looking for. There is also panning shots and low angle shots when they are walking along the beach. We then have a low angle shot with both of the cars next to each other, this suggests that they have now met and the low angle shot suggests that they are on a equal level of power.

Editing
In the establishing shot, the director’s name is placed in the bottom left corner. The shot looks like the colour has been edited to make the sunrise lookj more effective. The cuts in the video are very fast paced to stick to the tempo and the beat of the song. in the middle of the song we have a slower verse therefore the cuts have slowed down but when the beat drops the cuts change quicker. Fading transitions are also used throughout the video to move from different cuts. This is conventional of a pop music video. Towards the end of the video, there is an edit of 2 scenes overlapping with them both slightly faded. This can represent parallel narratives.

Mise-en-Scene
Locations: The main location for this video is on beach. This is a very conventional location for pop videos as it’s seen as glamorous, relaxing and indicates summer holidays. As the group is young boys it can suggest that they are on their first boys holiday. The location could attract both the male and female target audience but mainly the female audience has it has a “summer loving” vibe to it and that is what they want when they are the groups age. The other location is the cliff side this is where we saw the boy group and the girls journey to the beach.. The location is quite summery and relaxing, which would attract their target audience as it can be seen as romantic. The lighting used in the video is mainly natural lighting as it is shot during the day on a sunny beach.

Costume: The group is dressed quite casual, fashionable spring/summer clothes, which relate to the theme and location of the video. They are also dressed in similar colours and outfits which is very conventional for a pop video. However, they still have their own recognisable styles such as their hair. The girls are also dressed in a fashionably but they are more summery than the boys. They are wearing shorts, hats, sandals and bikinis which will attract the male audience as they look a bit sexy. Towards the end of the video, everyone is wearing jumpers, this shows that the day is coming to an end and it is starting to get chilly.